How ROI estimation works

How Beacon projects the revenue impact of fixing your SEO issues.

The ROI card on your dashboard estimates what fixing your current issues could be worth in monthly revenue. It's designed to help you prioritize — and to make the case for SEO work to whoever signs off on it. It is an estimate, not actual revenue tracking.

What goes into the estimate

• Your current rankings and search volumes for tracked keywords.
• Realistic click-through improvements if you move up positions.
• Typical conversion assumptions for your industry, which you can adjust.

It's an estimate, not a promise. Treat it as a way to compare the relative value of fixes, not as a revenue forecast.