Competitor analysis

How Beacon finds your real search competitors and how to use the comparison.

Your search competitors aren't always who you think — they're the sites that consistently appear next to yours for the keywords you care about. Beacon tracks those sites in each project's Competitors tab so you can see who's really fighting for the same customers.

What to watch

• A new competitor appearing across several of your keywords usually means they just published strong content on that topic.
• A competitor gaining ground on keywords where you used to lead is your cue to refresh that page.
• Stable or improving share of voice against your top 3 competitors is the healthiest signal.

On Growth and above, the Competitor Spy AI agent uses your saved competitor and project data to create a focused response brief.