What are backlinks?

Backlinks are links from other websites pointing to yours. They can work a little like word-of-mouth referrals on the web.

What it means

Backlinks are links from other websites pointing to yours. They can work a little like word-of-mouth referrals on the web.

A simple example

A local home-improvement association lists your remodeling company and links to your website. That link is a backlink.

Why it matters for your business

Relevant links from trustworthy websites can help search engines discover your pages and assess their credibility. They can also bring visitors directly to your business.

Your next step in Beacon

Open your project’s Backlinks tab to see the links Beacon has found. Look at who is linking to you and whether their website is relevant to your business.

Quality matters more than quantity. More links do not automatically mean better rankings, and buying links to manipulate rankings can violate Google’s policies.