What is competitor analysis?

Competitor analysis means looking at businesses appearing ahead of you in search results and investigating what they do well.

What it means

Competitor analysis means looking at businesses appearing ahead of you in search results and investigating what they do well.

A simple example

Another remodeler has a helpful page answering common questions about bathroom renovation costs. If your site does not answer those questions, that may be an opportunity to create your own useful explanation.

Why it matters for your business

Comparing keywords, content, and links can reveal gaps in your website. It helps you choose improvements rather than copying another business or guessing why it ranks.

Your next step in Beacon

Open your project’s Competitors tab and compare the available information. If you use Competitor Spy, treat its recommendations as suggestions based on saved project and competitor data—not a fresh inspection of every competitor page.

Your search competitors are the websites competing for the same searches, not necessarily the businesses next door. Comparisons suggest opportunities; they cannot prove exactly why Google ranks one page above another.