What is keyword research?

Keyword research means finding out which phrases people search for, roughly how often they search, and how competitive those phrases are.

What it means

Keyword research means finding out which phrases people search for, roughly how often they search, and how competitive those phrases are.

A simple example

A remodeler could compare “bathroom remodel ideas” with “bathroom remodel contractor.” The first person may want inspiration; the second may be closer to hiring someone.

Why it matters for your business

Research helps you write about what people need instead of guessing. It also helps you choose whether a topic belongs on a service page, a helpful article, or another part of your website.

Your next step in Beacon

Open Research, enter a service you offer, and compare the suggested phrases. Search volume estimates how often people search. Difficulty estimates how competitive a phrase is. Intent means what the searcher wants to accomplish.

These numbers are estimates, not promises. A low-volume phrase that closely matches your service can still be useful.