What are keywords?

Keywords are the words and phrases people type into Google when they look for something you offer.

What it means

Keywords are the words and phrases people type into Google when they look for something you offer.

A simple example

Someone who wants to renovate a bathroom might search for “bathroom remodel contractor near me.” That whole phrase is a keyword, even though it contains several words.

Why it matters for your business

Showing up for relevant keywords helps the right people discover your business. Ranking means where your page appears in the search results.

Your next step in Beacon

Open your project’s Keywords tab and track a few phrases that match your services and location. Watch how your positions change over time.

The right visitors matter more than the biggest visitor count. Choose phrases your actual customers would use.