What is an SEO audit?

An SEO audit is a checkup of your website. It looks for things that are broken or missing, such as missing page titles, missing descriptions, broken links, or slow-loading pages.

What it means

An SEO audit is a checkup of your website. It looks for things that are broken or missing, such as missing page titles, missing descriptions, broken links, or slow-loading pages.

A simple example

Your bathroom remodeling page has no description. An audit can flag that so you can write a short summary explaining what the page offers. Google may use that summary beneath your page’s title in search results.

Why it matters for your business

Finding problems helps you decide where to spend your time. Some issues make it harder for search engines to understand your site; others make the site harder for customers to use.

Your next step in Beacon

Open your project’s Audit tab, run an audit, and read the highest-priority issues first. Choose one issue and follow its recommended next step.

An audit finds problems; it does not automatically fix them. A missing description is worth reviewing, but descriptions are not a direct Google ranking factor.